Privacy Policy
Effective Date: September 9, 2026
HERA, also known as The HER Association (“HERA,” “we,” “us,” or “our”), respects the privacy of the people who visit HERAssociation.com and the women and businesses represented through the HERA directory.
This Privacy Policy explains what information we collect, how we use it, what information may be made public, and the choices available to you.
Please note: HERA does not sell personal information.
1. Information You Provide to HERA
We collect information that you choose to provide when you interact with HERA.
This may include information submitted when you:
- use our Contact Us form;
- email HERA;
- request assistance with a directory listing;
- submit information to become a HERA member or be listed in the directory;
- request a correction, update, or removal of directory information;
- sign up for HERA emails or communications, if available;
- otherwise communicate with us.
Depending on what you are contacting us about, this information may include your name, email address, phone number, business name, professional information, trade or business category, location or service area, website, social media links, photographs, and other information you choose to provide.
2. HERA Directory Information
HERA operates a public national directory featuring women working in skilled trades and eligible women-owned trade and trade-related businesses.
Information intended for a public directory profile may include:
- professional or business name;
- provider or owner name, where applicable;
- trade, specialty, or business category;
- description of services, products, or work;
- city, state, service area, or other business location information;
- business phone number;
- business email address;
- website;
- approved social media links;
- photographs or portfolio images; and
- other professional or business information submitted or approved for publication.
HERA is designed to publish business-facing information, not private personal information simply because someone becomes a member or appears in the directory. The HERA master plan specifically requires the public directory to use approved business information and provide a process for members to correct, update, or request removal of their information.
Because the directory is public, information published on a HERA profile may be viewed by anyone and may also be indexed by search engines.
Please do not submit information for public display that you do not want made publicly available.
3. Contact Forms and Communications
When you submit a form through HERAssociation.com or email HERA, we may collect the information contained in your message so that we can respond to you, provide assistance, maintain appropriate business records, or address your request.
General questions may be sent to:
Questions or requests concerning directory membership or listings may be sent to:
4. Information Collected Automatically
When you visit HERAssociation.com, certain technical information may be collected automatically by our website, hosting provider, security tools, analytics tools, or similar technologies.
This information may include:
- IP address;
- browser type;
- device type;
- operating system;
- pages viewed;
- date and time of visits;
- referring pages or websites;
- general geographic information;
- website interactions;
- directory searches;
- profile views; and
- outbound clicks to business websites or contact information.
We may use this information to understand how HERA is being used, improve the website and directory, identify technical problems, maintain security, measure traffic, understand which trades or geographic areas visitors are searching for, and evaluate website and advertising performance.
HERA’s Phase 1 plan specifically anticipates measuring website traffic, directory searches, profile views, outbound contact activity, geographic and category gaps, and advertising performance.
5. Cookies and Similar Technologies
HERAssociation.com may use cookies and similar technologies that are necessary for website operation, security, functionality, analytics, and, where applicable, advertising.
Some cookies may be placed by third-party services used to operate or measure the website.
You may be able to limit or delete cookies through your browser settings. Disabling certain cookies may affect how parts of the website function.
If HERA later implements technology that requires additional consent or opt-out controls under applicable law, those controls will be added as required.
6. Advertising and Analytics
Advertising is part of HERA’s Phase 1 website model.
HERA may display advertising and use analytics or advertising technology to measure things such as website traffic, impressions, clicks, and advertising performance.
Advertising and analytics providers may receive limited technical information about website visits as necessary to provide their services.
HERA does not sell personal information and will not sell personal information. Personal information collected through HERAssociation.com is not treated as a product or source of revenue.
HERA may use third-party providers for services such as website hosting, analytics, security, email, and advertising. Those providers may process limited information as necessary to provide those services, but HERA does not provide personal information to third parties for the purpose of selling it.
7. How We Use Information
HERA may use information we collect to:
- operate and maintain HERAssociation.com;
- operate the HERA directory;
- review and manage membership and directory submissions;
- create, update, correct, or remove directory profiles;
- respond to questions and support requests;
- communicate with HERA members;
- provide requested information;
- improve website and directory functionality;
- understand how visitors use and search HERA;
- monitor website performance and security;
- measure traffic and advertising performance;
- prevent fraud, abuse, scraping, impersonation, or misuse;
- maintain appropriate records;
- enforce our Terms of Use and other policies; and
- comply with legal obligations.
8. How We Share Information
HERA does not sell personal information. We disclose information only when reasonably necessary to operate HERA, provide requested services, work with service providers, comply with legal obligations, or protect HERA and the people who use it.
Our website is currently hosted through IONOS and operates using WordPress.
We may also disclose information:
- when you direct or authorize us to do so;
- when necessary to provide a service or respond to your request;
- when required by law, court order, subpoena, or other lawful process;
- when reasonably necessary to protect HERA, our members, website visitors, or others from fraud, misuse, threats, or unlawful conduct;
- in connection with a future merger, acquisition, restructuring, financing, sale, or transfer of all or part of HERA, subject to applicable law.
We do not give unrelated third parties private member information simply because someone wants access to it.
9. Public Information Is Different From Private Information
Information intentionally published in the HERA directory is public.
That means information such as a business name, business phone number, professional email address, website, service area, or other approved profile information may be viewed, copied, linked to, or indexed outside HERA once it is publicly available.
HERA may prohibit scraping, harvesting, harassment, impersonation, misuse, or abusive use of directory information through its Terms of Use and other policies. However, no public website can guarantee that publicly displayed information will never be copied by another person.
If a HERA member has a safety or privacy concern involving her directory profile, she should contact us at getlisted@HERAssociation.com.
10. Updating or Removing Directory Information
If you are represented in the HERA directory, you may contact us to request:
- correction of inaccurate information;
- an update to your professional or business information;
- removal of information that should no longer be displayed; or
- removal of your directory listing.
Requests may be sent to:
We may need to verify that a person requesting a significant change or removal is authorized to act for the profile or business involved.
Removal from HERA does not necessarily cause information already indexed, cached, copied, or published by unrelated third parties or search engines to disappear immediately.
11. Data Retention
HERA keeps information for as long as reasonably necessary for the purpose for which it was collected, to operate the directory, respond to requests, maintain appropriate records, protect the website and our members, resolve disputes, or comply with legal obligations.
Public directory information may remain available while a listing remains active.
When information is no longer reasonably necessary, HERA may delete, anonymize, or otherwise dispose of it as appropriate.
12. Security
HERA takes reasonable administrative and technical measures intended to protect information in our possession from unauthorized access, misuse, alteration, or disclosure.
However, no website, email system, database, or method of electronic transmission can be guaranteed to be completely secure.
Please use care when deciding what information to send electronically.
13. Your Privacy Choices and Rights
You may contact HERA to ask about information you have provided to us or to request a correction or deletion where appropriate.
Depending on where you live and whether a particular privacy law applies to HERA, you may also have legal rights concerning your personal information, which may include rights to:
- request access to certain personal information;
- request correction of inaccurate personal information;
- request deletion of certain personal information;
- obtain a copy of certain information; or
- opt out of certain forms of targeted advertising or other data uses where required by applicable law.
HERA will honor privacy rights required by applicable law.
Privacy requests may be sent to:
We may need to verify your identity before completing certain requests.
14. Third-Party Websites and Contact Information
HERA directory profiles may link to websites, social media pages, email addresses, phone numbers, or other services operated by members or unrelated third parties.
Once you leave HERAssociation.com or communicate directly with another business or provider, that third party’s own privacy practices apply.
HERA does not control and is not responsible for the privacy practices, content, or security of third-party websites or services.
15. Children’s Privacy
HERAssociation.com is not directed to children under 13, and HERA does not knowingly collect personal information online from children under 13 through the Phase 1 directory or general website.
If we learn that information from a child under 13 has been collected in a manner requiring parental consent, we will take appropriate steps to address it.
16. Changes to This Privacy Policy
HERA will continue to develop, and the website’s technology and features may change.
We may update this Privacy Policy when our practices, website functionality, advertising tools, legal obligations, or services change.
When we make changes, we will post the revised Privacy Policy on this page and update the effective date at the top.
17. Contact HERA
Questions about this Privacy Policy or HERA’s privacy practices may be sent to:
HERA | The HER Association
contact@HERAssociation.com
HERAssociation.com
Directory Privacy and Misuse
HERA’s public directory is intended to help women discover and contact women in the trades and eligible women-owned businesses for legitimate professional purposes.
Information published on a HERA profile may not be scraped, harvested, misused, used to impersonate another person or business, or used for harassment, abusive contact, surveillance, or other improper purposes.
HERA may take action to restrict access, block users, remove content, or take other appropriate measures when directory information is being misused.
HERA members may request corrections, updates, or removal of their directory information by contacting getlisted@HERAssociation.com.