About HERA

HER Work. HER Business. HER Future.

Women have always been here. Building. Repairing. Wiring. Welding. Fixing. Fabricating. Creating. Running businesses. Doing the work.

What’s been missing is one place built to find them, support them, and make room for the women coming next.

HERA exists to build that place.

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For the women who want a choice.

We believe that who enters your home matters. Who works on your vehicle matters. Who handles your property, your project, your business, or the things you depend on matters.

Sometimes a woman simply wants another option.

HERA makes it easier to find women already doing the work.

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For the women doing the work.

Excellence deserves to be seen. Good work deserves customers. Women building a career or business in the trades deserves more than being treated like an exception in an industry she already belongs in.

HERA is being built to put her work, her business, and her name where people can find them, and to create more ways for her to grow from there.

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The directory is only the beginning.

HERA begins with a national directory because women already doing this work should be easier to find.

But the larger mission is to build a path: discover the trades, find training, gain skills and experience, get the tools and support to begin, build a career or business, find customers and opportunity, grow, and eventually become the woman opening the door for someone else.

One woman finds HER.
Another woman becomes HER.
And eventually, she helps build what comes after HER.